Referral Type 3

Referrer-only referral program

In this model, only the existing customer (the referrer) receives the reward once their referral converts.

This can work well when your customer base is highly engaged and your rewards can be delivered as credit, upgrade, or loyalty perks without eroding your new-customer margin too aggressively.

Peak Studio referral: share https://go.nudgey.io/r/peak-studio-jamie. You get one free week when your friend completes their first paid month.

When this model makes sense

  • Your customers clearly understand your product value and advocate naturally.
  • You can reward with margin-friendly credits or service add-ons.
  • You have reliable conversion tracking so rewards are only issued on real outcomes.

Large-company inspiration

App and subscription businesses often run referral structures where existing users receive account credit or bonus value after successful invites.

Explore: Uber invite overview

SMB example implementation

Example: independent gym studio

The studio offers existing members one free week for each referred member who completes their first paid month. Referrals are submitted through a simple form tied to each member’s referral link, and rewards are auto-applied.

Reward design

Prefer service credit over cash to protect margins and increase retention.

Qualification rule

Reward only after the referred customer passes a defined revenue checkpoint.

Abuse controls

Add basic checks for duplicate contacts, self-referrals, and repeated fake signups.

Turn customer advocacy into a consistent channel

Join the waitlist and we will share a referrer-only campaign structure suitable for your service category.